Mark your calendar.   text:  +   -     site map    print
home  >  ideas  >
Glossary of Yearbook Terms
Advice / How To  show  HIDE
A novel approach for copy (offers a guide to a sport, activity, or event -- can be a survival guide).
All Caps  show  HIDE
Copy set entirely in capital letters (difficult to read in large amounts).
Angle of Rotation  show  HIDE
Measured in degrees from a starting point.  For text, the starting point is horizontal, 0 degrees.
Art  show  HIDE
Any printed graphic or material -- other than pictures -- that gets mailed to the plant.
Art Illustration  show  HIDE
An artistic depiction of some point introduced in the feature story.
Art Infographic  show  HIDE
An artistic rendering of facts gathered from a poll or survey.
Artwork  show  HIDE
Any clip art, illustrations, drawings, logos, or other artistic renderings.
Ascender  show  HIDE
The part of a lowercase letter which rises above the main body of the letter.
Baseline  show  HIDE
An imaginary line on which letters align.
Black Space  show  HIDE
The area on the spread where photographs or other dark elements appear.
Bleed  show  HIDE
Photos, backgrounds, or other elements that extend beyond the trim of the spread.
Body Copy  show  HIDE
The feature story on each layout.
Bold  show  HIDE
Type created with a dark, heavy line (used for emphasis).
Border  show  HIDE
The outline of a text box or photo area.
Bridge  show  HIDE
An element used to connect areas separated by a grid of white space.  Headlines and quote boxes are commonly used as bridges.
Calendar  show  HIDE
A visual and verbal overview of a month.
Caption  show  HIDE
Copy that describes the who, what, where, and when in a photograph. Every photo or photo collection must have one.
Centered  show  HIDE
Type alignment around an imaginary center line.
Clip Art  show  HIDE
Professionally designed art used as part of the design.
Columnar Format  show  HIDE
A method of dividing a layout sheet into consistent vertical columns.
Condensed  show  HIDE
Type width is narrowed while height remains the same.
Copy  show  HIDE
Text on the spread, including headlines and body copy.
Cropping  show  HIDE
The proportional sizing of a photograph to focus on the subject of the photo.
Customer Number  show  HIDE
A five-digit number assigned by Balfour Yearbooks.   The number is the same from year to year and must appear on all submitted materials (including digital).  Also called Job Number.
Cut Out  show  HIDE
A picture with the background removed; also known as Cut-out Background (COB).
Definitions  show  HIDE
Copy that explains idiomatic or technical words and phrases.
Descender  show  HIDE
The part of a lowercase letter which extends below the main body of the letter.
Dominant  show  HIDE
An element on the spread that is most prominent.
Dominant Photo  show  HIDE
Photo which is 2 or 2 1/2 times larger than any other picture.
Downstyle  show  HIDE
Headline style with the initial letter of the first word and proper nouns capitalized.
DPS  show  HIDE
Double-page spread.
Dropped Column  show  HIDE
A vertical column of white space that is the width of a grid (used to emphasize a special feature).
Dropped/Inset Initial Letter  show  HIDE
A letter that is larger than the rest of the copy block and is set above the first line of text.
Dummy  show  HIDE
A rough diagram of a planned spread.
Extended  show  HIDE
Type made wider than normal with the same height.
External Margin  show  HIDE
A margin of white space that frames a spread.
Extra-bold  show  HIDE
Type created with very heavy lines (used for emphasis, but difficult to read in long passages).
Eyeline  show  HIDE
A way to link a spread through a horizontal line which runs across two facing pages (should fall slightly above or below center).
Family  show  HIDE
A style of type including all its sizes, weights, and widths.
Feature Story  show  HIDE
Copy that tells the who, what, where, when, why, and how of a story (often presented in a lead/quote/transition format).
Flat  show  HIDE
Half a signature.
Flush Left  show  HIDE
Type alignment that is even vertically on the left margin and uneven, or ragged, on the right margin.
Flush Right  show  HIDE
Type alignment that is even vertically on the right-hand margin and uneven, or ragged, on the left-hand margin (more difficult to read than flush-left alignment).
Folio  show  HIDE
Tag at the bottom of the page which numbers and names the spread.
Font  show  HIDE
The complete set of letters, numerals, and punctuation marks in one size of one typeface.
Four-color  show  HIDE
The full color using four processes to obtain all colors.
Graphics  show  HIDE
Printing effects such as tinted screens, tool lines, display type, and artwork.
Gray Space  show  HIDE
The area on a spread covered with type.
Grid Structure  show  HIDE
Horizontal and vertical columns used to align elements.
Gutter  show  HIDE
The hinge where the two pages of a spread meet.
Headline  show  HIDE
Word or words set in a larger point size to attract the reader to the beginning of the copy.
Horizontal Rail  show  HIDE
Single grid that runs horizontally to create separation, making the spread appear less dense.
Identification Line  show  HIDE
A single line of copy used to identify individuals pictured in photo collection -- a line such as John Smith -- or John Smith, HS president.
Internal Margins  show  HIDE
1 pica separation between elements.
Internal Spacing  show  HIDE
The amount of space between elements (photos, copy, and graphics) on a spread.
Italics  show  HIDE
Letters slanted to the right (used as a contrasting face).
Job Number  show  HIDE
See Customer Number.
Justified  show  HIDE
Type alignment that is vertically even on right and left side.
Ladder  show  HIDE
The overall map which shows the placement of every layout in the yearbook.
Layouts  show  HIDE
The arrangement of black space (photos), gray space (copy), and white space on a single page or spread.
Lead In  show  HIDE
The sentence or paragraph which catches the attention of the reader.
Leading  show  HIDE
The space between lines of type (measured in points).
Light  show  HIDE
Type made with very thin lines.
Logo  show  HIDE
Artwork used to represent a company or a unifying concept.
Lowercase  show  HIDE
Letters that are not capitalized.
Map / Diagram  show  HIDE
A visual that provides the reader with key references related to the main story.
Narrative  show  HIDE
A first person account of a sport, activity, or event.  The account emphasizes the personal perspective.
Natural Spread  show  HIDE
The two pages in a signature that are printed side-by-side
Normal / Book / Regular  show  HIDE
Type made with an average line (commonly used for body copy).
Normal Width  show  HIDE
Type character is slightly taller than it is wide.
Overprint  show  HIDE
One color printed over another, such as black type printed over a tint block.
Photo Collection  show  HIDE
A group of photos designed as a single visual unit.  It can be designed as a series in sequential order or as grouping with a single theme.
Photo Collection Caption  show  HIDE
Copy that describes a group of photos.  It may simply be a summary caption with lead-ins keyed to numbers or letters that correspond to numbers or letters on the pictures.  Or it may be linear pull-outs from the pictures to captions.
Pica  show  HIDE
A unit of measure used by printers, one-sixth of an inch.
Point  show  HIDE
A unit of measure used in determining type height and rule line thickness.  One point equals 1/72 of an inch or 1/12 of a pica.
Primary Headline  show  HIDE
The main headline, generally set bigger and/or bolder to catch the reader's attention.
Pulled Quote  show  HIDE
A quote lifted from the body copy and printed in a larger size somewhere on the spread. Also see Quote Box.
Question and Answer  show  HIDE
An approach that combines the most compelling questions of a story with answers from the people closest to the action.
Quizzes / Tests  show  HIDE
Interactive copy approach that allows the reader to respond to relevant questions in true/false, multiple choice, short answer, or essay formats.
Quote Box  show  HIDE
Copy that showcases first-person opinion or reaction related to the topic being covered. Also see Pulled Quote.
Rails  show  HIDE
Single vertical empty grids left on both sides of a featured story to draw the readers' eyes to the story.
Reverse  show  HIDE
White or light-color type on a black or dark background.
San Serif  show  HIDE
The size of the body of a letter without ascenders and descenders; measurement of the actual height of the lower case x.
Schedule  show  HIDE
A list that highlights key times and dates.
Scoreboard and Statistics  show  HIDE
A listing of vital and interest facts related to the story.
Secondary Headline  show  HIDE
A smaller headline that supplements the primary headline by adding information or identification (usually designed in conjunction with the primary headline).  A Secondary Headline can used within the body copy to break up copy-heavy areas and is usually set in a larger point size and/or heavier weight than body copy.  Also called Subhead.
Serif  show  HIDE
Type with finishing strokes at the ends of letters.
Signature  show  HIDE
16 page sections. 8 of the 16 pages are printed on each side of one big piece of paper. Each side is called a flat (2 flats per Signature).
Spread  show  HIDE
Two facing pages in the yearbook, such as pages 2 and 3.
Story Caption  show  HIDE
A caption that expands on and replaces the information included in a caption to include the why and how (often features a quote that offers an option or explanation).
Style Guidelines  show  HIDE
Specifically establishes the number of grids for each type element (like captions, body copy, and headlines).
Subhead  show  HIDE
See Secondary Headline.
Text Wrap  show  HIDE
A column of text that flows around a photo, quote, graphic, or art.
Timeline  show  HIDE
A chronological listing of activities and events.
Tool Lines  show  HIDE
Lines which are used for emphasis, such as around pictures or to separate captions from the story text.
Type  show  HIDE
Printed letters or characters.
Upstyle  show  HIDE
Headline style with all major words capitalized.
Weight  show  HIDE
The width of the lines that create the letter.
White Space  show  HIDE
The absence of any element.
Width  show  HIDE
The horizontal measurement of type.
x-height  show  HIDE
The size of the body of a letter without ascenders and descenders; measurement of the actual height of the lower case x
We invite you to visit our sister site,